As NBC celebrates the 25th anniversary of its popular show “Law & Order: Special Victims Unit,” they are turning their home base in New York into a tribute to the iconic series and its beloved lead character. For two days next month, Rockefeller Plaza will be transformed into “Olivia Benson Plaza,” in honor of the character played by Mariska Hargitay for the last quarter century.
The activation, taking place on March 14th and 15th outside NBC’s 30 Rock headquarters, will be free and open to the public. Fans can expect a range of attractions and experiences during these two days. They will have the opportunity to enjoy free coffee and tea from a specially designed “Benson & Co.” coffee truck, which will serve beverages in “Law & Order: SVU” cups or create latte art inspired by the show. Additionally, a fan shop will offer “SVU” friendship bracelets, with 25% of the proceeds going to Hargitay’s Joyful Heart Foundation.
One of the highlights of the event will be the chance to explore Olivia Benson Plaza itself. Located in the north plaza at 30 Rock, this space will feature a limited edition “SVU” anniversary T-shirt and an anniversary newspaper on display, provided by Wolf Entertainment and Shop at NBC Studios. Attendees can also test their knowledge with “Law & Order: SVU” trivia, participate in giveaways, and take memorable photos.
Margaret Walker, Senior VP of NBC Brand Strategy and Audience Growth, expressed the importance of incorporating the show into the heart of the city: “‘Law & Order: Special Victims Unit’ and New York have always been intrinsically linked, and what better way to bring the show to life than to incorporate it into the city itself,” she said. “Olivia Benson is an iconic character whose connection to our viewers has only grown over the past 25 years, and naming this experience after her is a small way to pay tribute to that legacy and the strength of the fandom.”
As the longest-running scripted drama ever in U.S. primetime, “SVU” holds a special place in the hearts of its dedicated fans. Universal TV and Wolf Entertainment are the studios behind the show’s success.
Don’t miss this unique opportunity to celebrate 25 years of “Law & Order: Special Victims Unit” and honor the beloved character of Olivia Benson. Join the festivities at Olivia Benson Plaza in Rockefeller Plaza on March 14th and 15th.
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