Burna Boy, the Nigerian rapper who has captivated audiences worldwide with his unique afro-fusion music, is now the face of G-Star Raw’s latest campaign. The collaboration, which launched on February 21, features a range of limited-edition denim pieces and a music video for Burna Boy’s new single “On Form.” Directed by award-winning director Dave Meyers, the video showcases Burna Boy dancing through the streets of London in stylish streetwear ensembles.
Limited-Edition Pieces and Streetwear Ensembles
The G-Star Raw x Burna Boy collection includes exclusive pieces such as the BB Trench Coat, BB Hooded Vest, and BB Wide Pants. Burna Boy expressed his personal connection to denim, stating that it is an extension of his identity and a way to tell his story. He praised G-Star Raw for their commitment to authenticity and pushing boundaries in fashion.
A Stellar Lineup of G-Star Raw Campaign Stars
Burna Boy joins the ranks of previous G-Star Raw campaign stars like Pharrell Williams, Marc Newson, Stephen Jones, Maarten Baas, Cara Delevingne, and Snoop Dogg. This collaboration further solidifies Burna Boy’s status as a global fashion influencer.
Shop the G-Star Raw x Burna Boy Collection
If you’re eager to get your hands on these exclusive pieces, you can shop the G-Star Raw x Burna Boy collection online. The collection offers a range of stylish and versatile options, including the headlining BB Trench Coat, the statement BB Hoodie Vest, and the flattering BB Wide Pants. Each piece is crafted with attention to detail and made from premium Japanese denim.
BB Trench Coat
The BB Trench Coat draws inspiration from the classic trench style. It features an oversized, adjustable collar and a belt for a personalized fit. With its maxi length and unisex design, this coat is sure to make you feel like a rockstar.
BB Hoodie Vest
The BB Hoodie Vest is a sleeveless, statement jacket that offers versatility. It comes with a detachable hood and ultra-wide arm holes, making it perfect for layering in any weather.
BB Wide Pants
Designed with a loose, relaxed fit, the BB Wide Pants are both comfortable and stylish. These wide-leg pants feature a coin pocket at the front, adding a touch of character to the design. Made from premium Japanese denim, they are a limited-edition piece that shouldn’t be missed.
To view the entire G-Star Raw x Burna Boy collection and shop these incredible pieces, click here.
Burna Boy’s collaboration with G-Star Raw is not just about fashion; it’s about challenging norms and embracing authenticity. Ride the wave with G-Star Raw and experience a match made in denim heaven.
Source link: Variety
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