Luke Littler, the 16-year-old sensation who made it to the finals of the PDC World Darts Championships, is now being pursued by big-name brands. One brand, in particular, is after him: Iceland. Known for its frozen food products, Iceland sees Littler as the ideal candidate to represent their frozen doner meat range. In fact, they’re so eager to have him on board that they’re offering him a lifetime supply of kebab meat.
Luke Littler’s remarkable journey to the darts championship final captured the attention of the nation. He even managed to defeat his idol Raymond van Barneveld along the way. Unfortunately, his dream of becoming the tournament’s youngest-ever winner was shattered by Luke Humphries. But this setback hasn’t diminished the interest of potential sponsors like Iceland.
Iceland CEO Richard Walker expressed his enthusiasm for partnering with Littler, saying, “I’m going to invite him to any one of our three shops in Warrington, and he can have free kebab meat for life. I would meet him there and give him a hero’s welcome. He has captured the nation’s hearts and is an incredible young man who has achieved something extraordinary.”
Walker also mentioned that Iceland would love to collaborate with Littler, although he understands that the young athlete is likely very busy at the moment. Nonetheless, the supermarket chain is hopeful that Littler will accept their offer and potentially become the face of Iceland’s frozen doner meat range in the future.
Iceland’s interest in Littler is well-founded. The supermarket revealed that its sales of frozen doner meat had surged by an impressive 25% thanks to Littler’s success and his love for kebabs. They are so grateful for his influence on their sales that they want him to visit their store in Warrington, where they would reserve some frozen kebab meat especially for him.
For now, though, Iceland understands that Littler needs to focus on his darts career. They will patiently wait for the opportunity to work together. In the meantime, Littler can take solace in knowing that he has made a significant impact, not only on the darts world but also on the frozen food industry. His remarkable achievements at such a young age have positioned him as a rising star, and many are excited to see what the future holds for this impressive young talent.
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