Viacom18, the TV and streaming group backed by billionaire industrialist Mukesh Ambani, has successfully secured the media rights for field hockey in India from the International Hockey Federation (FIH). This groundbreaking agreement covers a four-year cycle from 2023 to 2027 and includes all FIH events, with the exception of the FIH Nations Cup. Though the financial terms were not disclosed, this marks a significant milestone for the hockey community in India.
Expanding Access to Hockey Events
As part of the deal, upcoming FIH tournaments such as the Hockey Olympic Qualifiers, the Hockey5s World Cup, the Hockey Pro League, and the 2026 Hockey World Cup will be available for streaming on JioCinema and Viacom18’s linear channels Network Sports18. This move aims to cater to the growing interest and support for field hockey in India.
Cricket may hold the top spot in popularity in the country, but field hockey has long been cherished and celebrated. Viacom18’s previous investment of $3 billion in digital rights for the Indian Premier League demonstrates their commitment to bringing sports entertainment to millions of fans in India.
A Strong Partnership for the Future of Hockey
According to Viacom18 Sports head of strategy, partnerships, and acquisitions, Hursh Shrivastava, hockey has always been a beloved sport in India. The recent success of the Indian men’s and women’s national teams is a testament to the bright future and continuous growth of the game. Viacom18 is thrilled to provide unhindered access to millions of sports enthusiasts across the country.
FIH President Tayyab Ikram also expressed his excitement about the Viacom18 partnership. He mentioned that this agreement represents a significant step forward in enhancing the commercial and broadcast aspects of field hockey. Collaborating with a robust broadcaster like Viacom18 in a country where hockey holds deep historical roots and a strong fan base is an excellent opportunity to further develop the sport.
About Viacom18
Viacom18 is a leading television and streaming company that brings a wide range of entertainment content to audiences in India. With a focus on delivering compelling programs and exclusive sports coverage, Viacom18 continues to set new standards in the industry.
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Source: Variety