SonyLIV, one of India’s leading streaming platforms, is set to make a splash in 2024 with an impressive lineup of over 20 new and returning shows. But that’s not all – the platform is also gearing up to expand its reach in the United States and the United Kingdom. Let’s dive into the details!
A Multilingual Showcase
SonyLIV is committed to providing a diverse range of content. In addition to Hindi, the platform will feature shows in Telugu, Tamil, Bengali, Punjabi, Marathi, and Malayalam. This robust multi-language content lineup is a testament to SonyLIV’s dedication to cater to a wide audience.
Hindi Highlights
Among the exciting Hindi-language shows coming to SonyLIV is “Badaa Naam Karenge,” a family drama directed by renowned filmmaker Sooraj Barjatya. Fans can also look forward to “Summer of 77,” a university-set series that explores romance and friendship against the backdrop of the Indian political emergency during 1975-77. Other notable shows include the modern and quirky “Raat Jawan Hai” and the family drama “Civil Lines.”
Regional Gems
SonyLIV’s regional lineup promises to be equally captivating. In Telugu, viewers can enjoy the historical action-drama series “Lords of the Deccan” and the female cop story “Brinda,” which incorporates elements of Andhra Pradesh folklore. Tamil audiences can look forward to “The Madras Mystery – Fall of a Superstar,” a series based on a murder case in 1940s British India. Additionally, there will be a variety of shows in Marathi, Bengali, Punjabi, and Kannada.
Beyond Fiction
SonyLIV is also expanding its content focus to include young adult and Indian family stories. The platform recognizes the popularity of esports and plans to engage with the younger generation through tournaments and specialized content catering to the esports community in India.
Unscripted Delights
Fans of unscripted shows will also have plenty to enjoy on SonyLIV. The platform has achieved success with the Hindi version of “MasterChef India” and “Shark Tank India.” Tamil and Telugu-language versions of “MasterChef India” are set to premiere in 2024, along with the highly anticipated second season of “Shark Tank India.” SonyLIV has more unscripted shows in the pipeline, including international adaptations and homegrown creations like the quiz show “Quizzer of the Year,” hosted by veteran Indian quizmaster Siddhartha Basu.
Expansion Plans
While SonyLIV already boasts an impressive 33 million subscribers, the platform is now eyeing growth in the U.S. and U.K. markets. With a distribution deal in place with Sling TV in the U.S., SonyLIV aims to enhance its presence in these key markets. Through a stronger marketing effort and the launch of more direct-to-consumer products, SonyLIV aims to captivate audiences abroad with its compelling content.
SonyLIV’s bold slate for 2024 and its plans for expansion demonstrate the platform’s commitment to providing a rich and diverse streaming experience for audiences worldwide. Stay tuned for more updates on the exciting shows coming your way!