Are you a marketing professional looking to broaden your horizons and explore new avenues in the entertainment industry? Well, you’re in luck! Promax, the renowned entertainment marketing association, is undergoing a massive transformation and expanding its scope beyond television. Get ready to welcome the Global Entertainment Marketing Academy of Arts & Sciences (GEMA)!
A New Chapter in Entertainment Marketing
GEMA’s evolution signifies a significant shift from being a trade organization solely for TV marketers to becoming an academy that caters to entertainment marketers across various verticals. This exciting restructuring move will invite professionals from film, music, sports, and gaming industries to join its ranks alongside TV experts.
Recognizing the Need for Specialized Organizations
Stacy La Cotera, the President of GEMA (formerly Promax), emphasized the absence of an organization dedicated to marketers and creatives in the music, video game, film, and sports fields. While existing academies focus primarily on craft professionals within these verticals, GEMA fills the void by championing marketers and creatives within marketing.
A Rich History and an Exciting Future
Originally founded in 1956 as a non-profit association for broadcast TV promotion and marketing executives, Promax has continuously adapted to industry changes. Over the years, it has undergone several name changes and mergers, aligning with its evolving goals and aspirations. The transition to GEMA marks its most comprehensive and ambitious rebrand yet.
A Tiered Membership Structure
GEMA’s new academy model introduces a tiered membership structure catering to professionals at different stages of their careers. From “emerging” and “experienced” to “established” and “affiliate” memberships, GEMA aims to provide tailored benefits to each individual. Moreover, the exclusive “luminary” membership is available only by invitation, reserved for distinguished industry leaders.
Awards Season for All
In addition to its rebrand, GEMA will launch a suite of marketing awards that celebrate excellence in film, sports, music, video games, and TV. The timing of these awards will coincide with their respective industries’ award seasons, ensuring that outstanding work receives well-deserved recognition.
A Board of Representatives
To embrace its expanded scope, GEMA’s board will be restructured to include representatives from all verticals, not just television and streaming. Subgroups of the board, known as governors, will comprise individuals from specific verticals, dedicated to addressing region-specific challenges. Meanwhile, GEMA also plans to establish chapters worldwide, facilitating localized support and member benefits.
Emphasizing the Art and Science of Marketing
The new name, the Global Entertainment Marketing Academy of Arts and Sciences, perfectly encapsulates GEMA’s vision. It highlights the dual nature of marketing, incorporating both its strategic and creative aspects. By acknowledging marketing as an art and a science, GEMA guarantees a holistic approach to the industry.
Join the Global Entertainment Marketing Academy
Excited about what GEMA has to offer? Visit F5mag.com to learn more about GEMA and the benefits of joining this vibrant and inclusive community of entertainment marketers.
Source: Variety