Imax, the renowned global entertainment technology platform, has announced the appointment of Anne Globe as its new chief marketing officer. With a strong background in marketing for media giants such as Skydance Media and DreamWorks Animation, Globe brings a wealth of experience to her new role.
A Leading Marketing Executive
Anne Globe has an impressive track record in elevating creative work across various mediums, collaborating with celebrated filmmakers and artists. Her previous experience includes developing marketing and distribution strategies for blockbuster franchises like “Mission: Impossible,” “Terminator,” and “Jack Reacher” at Skydance Media. During her time at DreamWorks, Globe oversaw successful series rollouts, including “Kung Fu Panda,” “How to Train Your Dragon,” “Shrek,” and “Madagascar.”
A Versatile and Well-Networked Leader
Apart from her accomplishments in the entertainment industry, Globe has been an adjunct professor for the University of Southern California’s Business of Cinematic Arts program since 2018. She is also a member of prestigious organizations such as the Academy of Motion Picture Arts and Sciences, Academy of Television Arts and Sciences, Women in Film, Women in Animation, and the American Film Institute.
Embracing New Experiences and Events
Imax CEO Rich Gelfond expressed his enthusiasm about Globe joining the team, highlighting her versatility, experience, and extensive network. He sees her leadership as crucial in bringing diverse films and events to Imax fans. Globe herself is excited to collaborate with Gelfond and the Imax team, bringing her expertise from working across film, TV, games, and digital platforms to expand Imax’s reach.
Imax’s Continued Success
Globe steps into her new role at a time of flourishing success for Imax. In 2023, Imax achieved its second-highest revenue in history, reaching $1.06 billion worldwide. This remarkable achievement was largely due to the overwhelming success of Christopher Nolan’s historical epic, “Oppenheimer,” along with other major blockbuster releases.
Imax’s decision to bring aboard Anne Globe as its chief marketing officer demonstrates the company’s commitment to embracing new opportunities and delivering exceptional entertainment experiences to its ever-growing fan base.