Italian film powerhouse RAI Cinema is set to make a big splash at the European Film Market with the launch of its new standalone film sales unit. Named RAI Cinema International Distribution, this exciting venture aims to bridge the gap in RAI’s content sales force. With a lineup that includes the highly anticipated Berlin title ‘Gloria!’, RAI Cinema is ready to take the international film market by storm.
A New Player on the Scene
RAI Cinema International Distribution is poised to become a major player in the industry. With the backing of Italian state broadcaster RAI, this sales unit is well-positioned to make a significant impact in the global film market. By focusing on international distribution, RAI Cinema aims to expand its reach and bring the best of Italian cinema to audiences around the world.
Filling the Gap
The creation of RAI Cinema International Distribution is a strategic move for RAI, addressing a gap in their content sales force. While RAI Com, their existing sales unit, has been highly successful, the new standalone unit will complement its efforts by focusing solely on film sales. This allows RAI Cinema to dedicate more resources and expertise to expand their international presence.
A Stellar Lineup
One of the highlights of RAI Cinema International Distribution’s debut at the European Film Market is the Berlin title ‘Gloria!’ Directed by a talented Italian filmmaker, this film promises to captivate audiences with its compelling story and outstanding performances. With such promising titles in their lineup, RAI Cinema’s new sales unit is poised to make a strong impression at the event.
To learn more about RAI Cinema International Distribution and their exciting lineup, visit F5mag.com. Stay tuned for updates and get ready to discover a whole new world of Italian cinema.