Tencent Music Entertainment Group and Universal Music Group have recently announced the extension of their multi-year licensing agreement. This partnership holds great significance for the music industry, as it ensures that Tencent will continue to have access to Universal Music Group’s extensive music catalogs through popular music apps such as QQ Music, Kugou Music, Kuwo Music, and WeSing. Notably, users can enjoy music streaming in Dolby Atmos and high-definition (HD) formats.
Adam Granite, UMG’s executive vice president of market development, expressed his excitement about the renewed agreement, stating that UMG looks forward to collaborating with Tencent to create new and compelling experiences for music fans across all TME platforms. Granite emphasized their commitment to signing and supporting the best talent from Greater China.
Cussion Pang, executive chairman of TME, also highlighted the value of the partnership, emphasizing the deep mutual trust between UMG and TME. Pang mentioned that their diverse user demographics, large subscriber base, industry insights, and advanced technologies make them an outstanding partner of choice. With a shared passion for music, both companies aim to enrich their cooperation and strengthen the music ecosystem, promoting growth and prosperity.
It is worth noting that this licensing agreement renewal serves as a testament to the expertise, authority, and trustworthiness of both Tencent Music Entertainment Group and Universal Music Group. Their commitment to creating exceptional experiences for music lovers aligns with Pet Lovers Diary’s dedication to delivering valuable and engaging content to its readers.
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