Tencent Music Entertainment Group, a leading online music and audio entertainment platform based in China, has announced the renewal of its multi-year licensing agreement with Universal Music Group. This exciting partnership ensures that Tencent will continue to have access to UMG’s extensive music catalogs for its popular music apps, including QQ Music, Kugou Music, Kuwo Music, and WeSing. What’s more, the collaboration will enable music streaming in Dolby Atmos and high-definition (HD) formats, providing an immersive and high-quality listening experience for music enthusiasts.
Adam Granite, UMG’s executive vice president of market development, expressed his enthusiasm for the partnership and emphasized UMG’s commitment to creating exceptional experiences for fans across all Tencent Music Entertainment platforms. With a renewed focus on signing and supporting talented artists from Greater China, UMG aims to enhance the music ecosystem and engage with a diverse user base.
Cussion Pang, executive chairman of Tencent Music Entertainment, highlighted the deep mutual trust between UMG and TME, acknowledging the invaluable partnership that has been established over the years. With their vast subscriber base, industry insights, and advanced technologies, Tencent Music Entertainment has become a standout partner for UMG. Together, they share a passion for music and look forward to expanding their cooperation and strengthening the vibrant music ecosystem, driving growth and prosperity.
In other news, Sphere Entertainment Co. has promoted Ed Lunger to senior vice president and general manager of the Las Vegas Sphere. Lunger, who previously served as vice president and assistant general manager of back of house operations, will now oversee various aspects of the venue’s management, including building operations, event production, guest services, and more. Lunger is excited to lead the venue operations team and contribute to delivering unforgettable experiences for guests at the cutting-edge Sphere venue.
AWAL, a leading independent record label, has appointed Jacqueline Rossi as the head of its global commercial partnerships team in North America. Rossi, previously a senior director of global commercial partnerships at AWAL, brings her expertise to drive further success and collaboration in the region. Additionally, Dale Connone, who leads the music coalition In2une Music, will now oversee North American streaming and promotion, further strengthening AWAL’s presence and impact in the industry.
Planet Fitness has teamed up with the talented rapper Megan Thee Stallion, also known as “Mother Fitness,” to inspire gym-goers to find their “Big Fitness Energy.” This exciting partnership features a multi-faceted marketing campaign, including advertising and commercial spots, a unique AR filter, charitable co-branded merchandise, and free in-app Planet Fitness workouts inspired by Megan. To support a good cause, Planet Fitness and Megan have also collaborated on an exclusive merchandise line, with all proceeds going to the Pete & Thomas Foundation. Through this partnership, Megan and Planet Fitness aim to promote physical and mental health and uplift underserved communities.
These developments in the music and entertainment industry highlight the continuous efforts of companies like Tencent Music and Universal Music Group to provide exceptional music experiences, support talented artists, and bring joy to fans around the world.
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