Viacom18, the media conglomerate backed by billionaire Mukesh Ambani, has successfully secured the media rights for field hockey in India, as announced by the International Hockey Federation (FIH). This exclusive agreement covers all FIH events for a four-year period from 2023 to 2027, excluding the FIH Nations Cup. The financial details of the deal have not been disclosed.
Viacom18’s Coup in the Field Hockey World
Field hockey is a beloved sport in India, and Viacom18’s acquisition of the media rights is a significant accomplishment for the company. With this deal, Viacom18 has positioned itself as the go-to platform for field hockey enthusiasts in India, offering them unparalleled coverage of FIH events.
Elevating the Excitement of Field Hockey
Viacom18’s winning bid for the media rights means that fans across the nation can expect comprehensive and engaging coverage of the sport. From nail-biting matches to players’ stories, Viacom18 aims to elevate the excitement and passion for field hockey in India.
A Four-Year Journey with FIH
The agreement between Viacom18 and FIH spans four years, guaranteeing an extended period of top-notch field hockey coverage. Throughout this partnership, viewers can anticipate high-quality broadcasts and expert commentary that will only enhance their overall viewing experience.
Trusting Viacom18 for Unmatched Sports Coverage
Viacom18’s successful bid for the field hockey media rights further solidifies their reputation as a leading player in the Indian media landscape. With its backing from Mukesh Ambani, Viacom18 is trusted for its expertise, authoritativeness, and trustworthiness when it comes to delivering exceptional sports content.
So, mark your calendars, field hockey fans! Viacom18’s coverage of FIH events promises to be an exhilarating journey filled with unforgettable moments. Stay tuned to Viacom18 for all the thrilling action on the field!
Source: F5mag.com