The entertainment industry is abuzz with exciting news as Gersh, the renowned talent agency, acquires A3 Artists Agency’s digital and alternative departments. This strategic move solidifies Gersh’s commitment to expanding its unscripted and digital footprints, while creating new opportunities for its clients. With the addition of A3’s talented agents and staff, Gersh is poised to make waves in the ever-evolving world of entertainment.
A New Era of Possibilities
Under the new setup, Jade Sherman will take the helm as the senior partner and chief of digital, overseeing the newly formed standalone digital business. Simultaneously, Alec Shankman, an industry veteran, will lead Gersh’s existing alternative department as the senior partner and head of alternative. This dynamic duo, along with other key members from A3, will bring their wealth of expertise and industry connections to Gersh.
Seizing Unparalleled Opportunities
The merger between Gersh and A3 presents boundless possibilities for their clientele. Gersh’s co-presidents, Bob Gersh, David Gersh, and Leslie Siebert, express their excitement for this new venture, stating, “We are incredibly excited about this area of growth for Gersh. Jade and Alec are wonderful leaders, and their group of seasoned agents are a great fit for us.” The combined resources and expertise within the agency will unlock unprecedented opportunities for clients seeking success in the digital and unscripted realms.
A Milestone of Growth
This acquisition is a significant milestone for Gersh, demonstrating the agency’s commitment to staying at the forefront of the entertainment industry. Last year, A3 received a substantial equity investment from Crestview Partners, enabling them to expand their unscripted and digital divisions. The successful integration of these departments quickly positioned A3 as a compelling addition to Gersh. Crestview Partners principal, Patrick LaValley, recognizes the growth potential in this acquisition, stating, “Gersh’s acquisition of A3 digital and alternative represents a key growth milestone … within secular growth areas of the media sector.”
A Bright Future for Gersh
As Gersh establishes its leadership in the digital and unscripted entertainment landscape, clients can expect unparalleled support, connections, and opportunities. With a talented team in place and a laser focus on growth, Gersh is primed to pave the way for innovative and groundbreaking projects.
For more information on Gersh’s latest acquisition, visit F5mag.com.
Source: Variety
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