X, formerly known as Twitter, has partnered with Range Media Partners to bring audiences a diverse lineup of captivating shows. With this new deal, Range will develop a minimum of 10 shows across different genres and formats, which X will distribute globally through a long-term collaboration.
Building a 360-Degree Media Destination
“We’re not just creating a content offering at X. We’re building a comprehensive media destination that encompasses the best in sports, news, and various audio and video categories. It’s crucial to our strategy that we partner with the industry’s best across these disciplines, and Range Media Partners represents those players,” expressed Brett Weitz, X’s Head of Content, Talent, and Brand Sales. “Their talented roster, including the likes of Jim Rome, and their enthusiasm for our platform’s direction make them the perfect partners as we venture into this exciting new chapter.”
The First Project: The Jim Rome Show
The inaugural project under this collaboration is a partnership with renowned sports commentator Jim Rome. “The Jim Rome Show” holds the distinction of being the longest-running, nationally syndicated long-form sports talk program in America. For the first time, Rome’s beloved content will be adapted into a digital streaming format, which will air on X throughout the year, starting after the Super Bowl.
“I couldn’t be more thrilled to develop and share my unique brand of content on X. The landscape of media distribution has undergone significant changes, and X provides an incredible opportunity for me to connect with fans on the biggest, most dynamic platform in the world,” expressed Rome. “As X continues its impressive growth, it allows me to expand my reach, engage with my audience, and connect with our brand partners on a massive scale. From day one, I’m all in. Let’s go!”
Range Media Partners’ Expansion
This collaboration coincides with Range Media Partners’ expansion in the production and distribution landscape. Following A+E Networks’ investment in Range and their deal with FilmNation Entertainment to co-produce and co-finance a slate of feature films, this partnership further strengthens Range’s ability to serve its exceptional talent seamlessly across the entire content-to-commerce spectrum, says Range Media Partners CEO Pete Micelli.
Stay tuned as X and Range Media Partners continue to deliver groundbreaking shows that will captivate audiences worldwide.
Source link: F5 Magazine