Kim Jong-un, the enigmatic leader of North Korea, has taken an unconventional step by hiring a glamorous influencer to promote a remote ski resort through her Instagram account, despite the strict social media ban in the country. Known as Viktoria, this Russian bombshell has faced criticism since relocating to the despotic state.
A Controversial Move
The decision to use social media for promotion is surprising given North Korea’s restriction on internet access and social platforms. Kim Jong-un’s unpredictable nature is well-known, and this move only adds to the intrigue surrounding the enigma that is the North Korean leader.
An Unorthodox Promotion
Viktoria’s Instagram posts showcase the deserted Masikryong ski resort, where she took skiing lessons in English. Notably, the North Korean locals are absent from her promotion, raising questions about the authenticity of the experience. It is clear that she had special permission from the authorities and was closely monitored during her visit.
It is worth noting that the promotion comes as package tours to Masikryong from Russia are set to begin. This raises speculations about her connection to the Russian Embassy in Pyongyang and the Russian government’s increasing ties with North Korea amidst the Ukrainian conflict.
A Luxury Lifestyle
Viktoria’s posts depict a life of luxury during her stay at the resort. She enjoyed spa visits, had lunch at the resort’s highest point, and even shared humorous anecdotes, such as breaking a toilet on her second day. Her experiences seemed tailored to give her VIP treatment.
Controversy and Speculations
Critics argue that this sanitized promotion might be an attempt to adapt Russians to the North Korean way of life, potentially normalizing a more totalitarian regime than Russia’s own. Some suggest that she could be the wife of a Russian diplomat or part of a Kremlin-backed project to promote North Korea, supported by Kim Jong-un himself. These speculations arise from the growing closeness between the two countries in recent years.
Looking Ahead
With the launch of five-day Russian tours to Masikryong, starting from Vladivostok, and the Russian military’s use of North Korean ballistic missiles in Ukraine, the relationship between Russia and North Korea has become increasingly significant. It remains to be seen how this influencer campaign will impact tourism and diplomatic ties between the two nations.
To read more about Viktoria and her intriguing adventure in North Korea, check out the original article here.
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