Valentine’s Day just got a whole lot more glamorous with Lana Del Rey as the star of Skims’ latest campaign. Shot by renowned British photographer Nadia Lee Cohen, the campaign features Lana showcasing Skims’ everyday essentials, including the popular Fits Everybody bodysuit, the heart-print Sleep set, and the all-new Woven Shine dress.
Skims has truly outdone themselves this year, offering over 29 limited-edition collections of intimates, sleep sets, and loungewear in their Valentine’s Day Shop. The collection will be available for purchase on the Skims website and select retailers starting January 23.
Lana Del Rey expressed her excitement about the collaboration, stating, “I’ve been a big fan of Skims since the beginning, so being featured in their Valentine’s campaign is so exciting. Their collection is so pretty and dreamy, which made collaborating with Nadia on the creative so fun. I hope you love it as much as I do.”
Skims is no stranger to partnering with A-list celebrities for their campaign ads. Previously, “Sex and the City” star Kim Cattrall and other notable names like Ice Spice, PinkPantheress, and SZA have joined forces with the brand. Last year, Simona Tabasco and Beatrice Grannó from “The White Lotus” were the faces of Skims’ Valentine’s Day campaign.
If you’re eager to get a sneak peek, the styles will be available for preview on the Skims Valentine’s Shop starting January 17. The official launch date for purchase is January 23, and you can find the collection on Skims.com and at select retailers like Nordstrom, Holt, Harrods, Selfridges, Lane Crawford, Ounass, and David Jones.
This article is brought to you by F5 Magazine.