The Motion Picture Association (MPA) has reappointed Charles Rivkin as chairman and CEO for a three-year term, underscoring support for his vision of the MPA as the voice of the global film, television, and streaming industry.
Charles Rivkin has led the entertainment industry’s leading lobbying organization since 2018. The decision to extend his contract reflects the MPA’s confidence in his leadership and strategic direction. Rivkin, based in Washington, D.C., has been instrumental in promoting the MPA’s vital role in protecting its member studios’ intellectual property rights, combating piracy, and fostering government relations in the film industry.
A Vision for the Future
Speaking about his reappointment, Rivkin expressed excitement and gratitude for the opportunity to continue representing the MPA and its iconic member companies. He emphasized their commitment to ingenuity, innovation, and pushing the boundaries of storytelling across the globe.
“Our members’ films and series are among the most accessible and prominent cultural exports,” Rivkin said. “They drive the creative economy both in the United States and overseas. This is the best job in the world, and I look forward to creating new ways for storytellers to reach even bigger audiences in the years ahead.”
Safeguarding Intellectual Property and Promoting the Film Industry
The MPA’s primary focus is safeguarding the intellectual property rights of its member studios. It actively combats piracy and engages in government relations and international efforts to protect the film industry’s interests. The MPA also administers content ratings for movies, promotes the film industry through marketing campaigns, and conducts research initiatives.
Last year, the MPA worked with local coalitions to secure nearly $8 billion in new budget allocations for production incentives in the United States. This investment has created thousands of middle-class jobs and injected millions of dollars into local economies, according to the association.
Leading Advocacy for Streaming Video
Rivkin has been at the forefront of advocating for federal and state policies that support the streaming video market. He played a key role in organizing the U.S.-based Streaming Innovation Alliance (SIA). This bipartisan team, comprised of experts in technology, telecom, and internet policy, aims to build a strong, competitive, and pro-consumer market for streaming video.
Additionally, Rivkin serves as chair for the Alliance for Creativity and Entertainment, which recently launched a Sports Piracy Task Force. This task force is focused on tackling piracy operations that threaten the economic viability of live sports broadcasting and streaming.
Navigating Paradigm Shifts and Consumer Behavior
Looking ahead, Rivkin acknowledges the need to adapt to technology advancements, changes in distribution models, and shifting consumer preferences. Over the next three years, he and his team will continue to navigate these challenges while championing the interests of the film, television, and streaming industry.
The MPA’s decision to extend Charles Rivkin’s contract demonstrates their confidence in his leadership and commitment to advancing the global film industry. With his continued guidance, the MPA will undoubtedly thrive as the voice of the industry, advocating for intellectual property rights and shaping the future of storytelling.