Drake’s music empire continues to expand as OVO Sound, his record label, joins forces with Todd Moscowitz’s Santa Anna Label Group. This partnership aims to bring new opportunities and resources to OVO Sound’s roster of talented artists.
Strengthening the OVO Sound Imprint
OVO Sound, overseen by Drake, Noah “40” Shebib, Oliver El-Khatib, and Mr. Morgan, will maintain its distinct identity as a label distributor. However, the collaboration with Santa Anna Label Group will provide additional support in areas such as A&R, production, finance and accounting, marketing and promotion, as well as artist and label services.
A Legacy of Excellence
Drake has long been associated with the OVO brand, which stands for October’s Very Own. Since its inception in 2012 as a subsidiary of Warner Records, OVO Sound has released projects from artists like Majid Jordan, Dvsn, and Roy Woods. This partnership comes on the heels of the announcement of PartyNextDoor’s highly anticipated album, “P4,” set to release in early 2024.
The Visionary Behind Santa Anna
Todd Moscowitz, a seasoned industry professional, has played key roles at renowned labels such as Violator, Def Jam, and Asylum Records. His experience also includes co-founding indie label 300 Entertainment and establishing Cold Heat Records (later renamed Alamo Records) under Interscope. In 2023, Moscowitz partnered with Sony Music Entertainment to create Santa Anna, a company providing artist and label services, with former Geffen Records GM Lee L’Heureux as president.
A Shared Passion for Music
The collaboration between OVO Sound and Santa Anna is rooted in a shared passion for music. Mr. Morgan, president of OVO Sound, expresses excitement about partnering with like-minded individuals: “OVO has always been about music first. Together with Drake, 40, and Oliver, we’re excited to partner with like-minded people in Todd, Lee, and the Santa Anna team. We believe that combining our teams will pave the way for both our current and future artists to thrive.”
Moscowitz also shares his enthusiasm for reuniting with the OVO Sound team: “After 10 years, it’s exciting to collaborate with Drake, Morgan, 40, Oliver, and the OVO Sound team on new ways to support their impressive roster of artists. I look forward to working with a best-in-class management team to develop opportunities that will scale their business and elevate their artistry.”
This partnership between OVO Sound and Santa Anna Label Group holds great promise for the music industry. It showcases the dedication to excellence and innovation that both entities bring to the table. As OVO Sound continues to shape the landscape of contemporary music, this collaboration will undoubtedly contribute to the flourishing of talented artists and the creation of more groundbreaking music.
Source: F5 Magazine