In the ever-evolving landscape of media, familiar faces are making bold moves to carve out their place in the digital sphere. Don Lemon, the former CNN anchor, is among the latest to venture into new territory with the launch of “The Don Lemon Show” on X. This move signals Lemon’s determination to build his own media empire, offering a platform for diverse voices to be heard. And he’s not alone – Tucker Carlson, the former Fox News host, is also using X to pursue similar goals. The platform has also enlisted the likes of Tulsi Gabbard and Jim Rome to launch their own programming.
A New Chapter for Media Stars
Some may view these moves as a necessary reinvention for personalities who faced controversy or conflicts with their previous employers. Carlson’s tenure at Fox News became too divisive for mainstream advertisers, leading to his departure. Similarly, Lemon’s provocative style clashed with his morning news role at CNN. However, there’s a growing understanding that the transition from traditional broadcasting to digital media requires a different approach. Creating meaningful journalistic content and ensuring fair compensation for talent still poses challenges in the digital age, but progress is being made.
Success Stories in the Digital Realm
While the transition may not be without hurdles, several figures have found success in the digital space. Megyn Kelly, a former Fox News and NBC News anchor, recently renewed her distribution deal for her digital program with Sirius XM and co-moderated a Republican primary debate for NewsNation. Dan Harris, formerly of ABC’s “Nightline” and “Good Morning America,” left the company to start his own wellness venture called Ten Percent Happier.
Other media personalities have also made waves in the digital domain. Conan O’Brien sold his Team Coco podcast company to SiriusXM for a whopping $150 million. Additionally, Pat McAfee, a former Indianapolis Colts player, has gained traction with his rowdy YouTube show licensed by ESPN for $17 million annually.
Embracing the Digital Frontier
In the past, media stars who didn’t find a place within established broadcasting networks often sought refuge in rival outlets. However, the rise of digital startups and subscription-based platforms has given birth to a myriad of niches. Soledad O’Brien launched her own production company after leaving CNN and debuted a syndicated talk program with Sony and Hearst. Dan Rather also found a home on a cable outlet after his departure from CBS News. This trend highlights the evolving business models in television and broadcasting, accommodating both broadly appealing personalities and those who cater to more targeted audiences.
The Road Ahead
Don Lemon’s ambition to push the boundaries of journalism led him to launch his own show, where he could freely express his views on CNN. However, thriving without the support of a major media company requires alternative approaches. Gone are the days of massive TV networks promoting interviews or hot takes across their platforms. Instead, anchors must consider private calls with subscribers, merchandise sales, and live events to connect with their audience. This shift poses new challenges that not all personalities may be willing or capable of navigating.
While it’s true that digital platforms may not provide the same audience sizes as traditional networks, they do offer a unique space for media stars to engage with their dedicated followers. As more popular personalities transition to the digital realm, their combined influence and reach may well become a force to be reckoned with.
Source: F5 Magazine