SiriusXM has recently announced a major deal with SmartLess Media, the creators of the popular podcast “SmartLess,” which features Will Arnett, Jason Bateman, and Sean Hayes. The agreement encompasses exclusive advertising and distribution rights, as well as access to exclusive content, events, and more. This three-year deal, valued at over $100 million, solidifies SiriusXM’s commitment to podcasting and strengthens its position in the industry.
Enhancing Subscriber Experience
Under the new agreement, SiriusXM subscribers will have access to a wealth of exclusive content. This includes early access to new episodes of “SmartLess” and other podcasts produced by SmartLess Media, such as “Just Jack & Will,” “Bad Dates,” and “Owned.” Additionally, subscribers will have the opportunity to be part of the live audience for special tapings and enjoy exclusive access to the majority of the “SmartLess” library.
World-Class Guests and Award-Winning Content
Since its launch in July 2020, the “SmartLess” podcast has gained a massive following and consistently ranks among the top five most listened-to podcasts. The show has featured high-profile guests, including President Joe Biden, Bradley Cooper, Emma Stone, Greta Gerwig, and many more. With its engaging and entertaining content, “SmartLess” has become a must-listen for podcast enthusiasts.
Strengthening SiriusXM’s Podcast Lineup
SiriusXM’s partnership with SmartLess Media reinforces the company’s commitment to being the home of top-tier talent. Alongside “SmartLess,” SiriusXM Media has exclusive global ad sales rights to other SmartLess Media podcasts, including “Just Jack & Will,” “Bad Dates,” and “Owned.” This extensive lineup adds to SiriusXM’s roster of exclusive podcasts and media companies, which already includes popular shows like “Conan O’Brien Needs a Friend,” “Crime Junkie,” and “Pod Save America.”
A Testament to Podcasting Success
President and Chief Content Officer at SiriusXM, Scott Greenstein, expressed his enthusiasm for the deal, stating, “We are proud to be home to the stars, and with Jason, Sean, and Will joining us, that statement has never been more true.” This partnership with SmartLess Media further solidifies SiriusXM’s position as a leader in the podcasting industry, reinforcing their commitment to providing top-quality content for their subscribers.
The deal with SmartLess Media was brokered by CAA, and SmartLess Media was represented in the transaction by Hansen Jacobson, Ziffren Brittenham, and Sloane, Offer, Weber, and Dern.
For more information about this exciting SiriusXM and SmartLess Media partnership, you can visit F5mag.com.