Indian actress faces backlash after faking death she says to raise awareness for cervical cancer

Indian actress Poonam Pandey has recently found herself at the center of a heated debate after faking her own death as a means to raise awareness for cervical cancer. While her intentions were noble, the controversial stunt has provoked strong backlash from her followers and the public.

A Bold Move for a Worthy Cause

In a surprising turn of events, Poonam Pandey shared a post on her Instagram account two days ago, announcing her supposed demise due to cervical cancer. The post expressed deep sorrow, touching the hearts of her fans and followers. However, the actress resurfaced a day later with a video, revealing that it was all part of a campaign to shed light on the importance of cervical cancer prevention and early detection.

The Message Behind the Maneuver

Expressing relief at being alive, Poonam Pandey emphasized the grave reality that countless women have lost their lives to cervical cancer due to a lack of awareness and understanding. She urged everyone to prioritize their health by undergoing necessary tests and getting the HPV vaccine. The actress’s message was clear: cervical cancer is preventable, and by taking the right steps, lives can be saved.

Mixed Reactions and Controversy

While Poonam Pandey’s intentions were to raise awareness about cervical cancer, her controversial approach has drawn criticism from many. Fans expressed disappointment, feeling that such a sensitive topic should have been handled differently. Comments flooded her social media, condemning the stunt as insincere and insensitive.

A Plea for Understanding

In response to the backlash, Poonam Pandey defended her actions, citing the necessity of creating a strong impact and generating widespread discussion around cervical cancer. She implored her followers to consider the greater cause and the attention her campaign had managed to garner in just one day. The actress acknowledged the hardships of cancer, as her own mother battled throat cancer, making her dedication to raising awareness all the more personal.

A Lesson in Impactful Marketing

Poonam Pandey’s campaign, created in collaboration with the Indian marketing agency Schbang, aimed to elevate awareness about cervical cancer. The agency issued a statement addressing the concerns raised, apologizing to those who may have been triggered by the campaign due to their personal experiences with cancer. They stressed that their actions were motivated solely by the desire to shine a spotlight on a pressing health issue affecting thousands of women in India.

Spreading Awareness on a National Scale

Cervical cancer is the second-most frequent malignancy among middle-aged women in India. With 123,907 reported cases and 77,348 deaths in 2022 alone, the urgency to tackle this issue cannot be ignored. Despite the controversy, Poonam Pandey’s campaign undeniably succeeded in sparking conversations and making “Cervical Cancer” one of the most searched topics on Google in the country.

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Source link: NBC News