In the world of Super Bowl commercials, celebrities often steal the show. However, Toyota is taking a different approach this year with their new ad for the Tacoma. Instead of relying on famous faces, the ad focuses on showcasing the capabilities of their new off-road vehicle.
Putting the Tacoma to the Test
In this action-packed 30-second spot, Toyota highlights the Tacoma’s ability to take drivers on exciting new adventures. Passengers are seen gripping the handle as the car braves challenging terrains. Their reactions are priceless, with comments like “Shut the front door” and “Woah, woah, woah, woah!” The ad is fast-paced and exhilarating, although it may not be suitable for those prone to motion sickness.
A Simple and Engaging Commercial
While TV stars and musicians may generate instant recognition, Toyota believes in the power of great creativity that connects with people. The lack of celebrities, pop songs, or flashy effects in this commercial allows viewers to focus on the fun and excitement that the Tacoma offers. By watching the passengers’ reactions and hearing their expressions, viewers can understand the thrilling ride that awaits them.
Toyota’s Unexpected Turnaround
Initially, Toyota had indicated that they would not be participating in Super Bowl LVIII. However, they changed their minds after an opportunity presented itself. CBS, the broadcaster of the Super Bowl, informed Toyota that some advertising slots had become available. With their recent sponsorship deal with the NFL and the presence it grants them at the Super Bowl, Toyota saw this as a perfect chance to showcase their brand.
Toyota’s Multifaceted Presence
Apart from the main Super Bowl ad, Toyota will also be airing another commercial during the Univision broadcast of the game. Produced separately by Conill, Toyota’s Hispanic agency of record, this ad further expands their reach to a wider audience.
Toyota’s decision to shift the focus away from famous faces and towards the capabilities of their vehicles is a refreshing and bold move. It will be interesting to see how viewers respond to this dynamic and engaging Super Bowl ad.