Pinterest is about to launch its first-ever streaming show called “Deliciously Entertaining.” This cooking and lifestyle series aims to entice users to engage with the image-sharing social platform. Developed and produced in partnership with media company Tastemade, “Deliciously Entertaining” is one of Pinterest’s biggest original productions to date. The show will premiere on Friday, February 23, with new episodes following every other week. You can watch it for free on Tastemade’s streaming channel and apps.
Hosted by Danni Rose
The show is hosted by Danni Rose, a cookbook author and internet personality. In each episode, Rose invites a guest who brings a unique ingredient, a “deeply personal food item,” to incorporate into their recipes. Drawing inspiration from Pinterest, they create a DIY menu together. Each episode ends with a gathering of friends that reflects the theme.
Exciting Guests
Guests on the show include Lance Bass, singer and actor Trixie Mattel, Pinterest influencer Joy Cho, actor and content creator Asia Jackson, floral design maven Maurice Harris, and chef and media personality Kalisa Marie. With such a diverse lineup, the show promises to offer a range of interesting recipes and ideas.
Shoppable Pins and Inspirational Content
Within each 22-minute episode, viewers can scan an on-screen QR code, which will lead them to a Pinterest board with shoppable Pins. This lets viewers purchase products to recreate the recipes and DIY tutorials featured in the series. The board will also include inspirational Pins connected to the episode’s theme. Pinterest aims to drive overall engagement with its platform through “Deliciously Entertaining.”
Image: Lance Bass and Danni Rose in “Deliciously Entertaining” (Courtesy of Pinterest/Tastemade)
Stretching Beyond the App
“Deliciously Entertaining” is the result of Pinterest’s strategic partnership with Tastemade. While previous shows from this collaboration appeared on Pinterest itself, this long-form series will be distributed off-platform. Nadine Zylstra, global head of programming and originals at Pinterest, said, “The reason we’re investing in food and drink is that it’s a very rich area for us.”
Find Inspiration and Take Action
Pinterest is all about finding inspiration and expanding horizons. Nadine Zylstra explained that “Deliciously Entertaining” will encourage viewers to do just that. With a diverse set of programming, Pinterest is continuously putting out new content every week to cater to different interests.
To watch the trailer for “Deliciously Entertaining,” click here.
This article was originally published on F5 Magazine.