The way we measure television viewership has evolved over the years. With the rise of time-shifted viewing and streaming services, live+same day ratings are no longer the sole indicator of a show’s popularity. However, if we focus on good old-fashioned linear live viewing during the week of February 12, CBS has an intriguing tale to tell.
A Boost from the Super Bowl Halo
CBS experienced a significant surge in viewership, thanks to the “halo effect” of the Super Bowl. This phenomenon occurs when the audience from a highly-watched event spills over into other programming. And CBS couldn’t be happier with the results.
The Super Bowl, being one of the most-watched television events of the year, ignited a surge of interest in CBS’ lineup of shows. As viewers stuck around after the big game, the network saw a substantial boost in their delayed ‘Premiere Week’ ratings. It’s a testament to the power of captivating content and the influence of a highly-anticipated event.
Live+Same Day Ratings Still Hold Value
While it’s true that live+same day ratings no longer provide an all-encompassing view of a show’s success, they still offer valuable insights. These initial ratings give us a snapshot of the immediate impact and engagement a program has with its audience. It’s like taking a pulse on the initial reaction to a show.
CBS’ success during its delayed ‘Premiere Week’ serves as a reminder that even in a world of time-shifted viewing and streaming dominance, linear live viewing maintains its significance.
F5 Magazine’s coverage of this exciting development showcases our commitment to delivering the latest news in the world of television. Stay tuned to F5mag.com for all the updates and insights.
Source link: F5mag.com
