The Indian media industry is making strides when it comes to women occupying significant positions, but there is still a long way to go before achieving true gender parity. This was the topic of a passionate discussion at Mumbai’s Frames conference, an annual event organized by the Federation of Indian Chambers of Commerce and Industry (FICCI).
Progress Made, Challenges Ahead
The presence of women in the media industry has been steadily increasing, with more and more women assuming leadership roles. However, according to Ektaa Kapoor and Aparna Purohit, two prominent Indian media executives, feminism is still a taboo topic that needs to be addressed.
The Need for Gender Parity
Despite the advancements, Kapoor and Purohit stressed that there is still a significant gender disparity in the media industry. They emphasized the importance of breaking down barriers and creating equal opportunities for women in the workplace. Both executives believe that true progress can only be achieved when the industry recognizes and values the contributions of women.
Overcoming Cultural Stigmas
The discussion also touched on the cultural stigmas surrounding feminism in India. Kapoor and Purohit acknowledged that cultural norms often discourage open conversations about gender equality. They called for a shift in mindset, urging individuals and organizations to embrace feminism openly and without fear.
FICCI’s Role in the Journey
FICCI’s annual Frames conference provides a platform for industry professionals to come together and address pressing issues, including gender disparity. By fostering dialogue and facilitating discussions like these, FICCI is helping create an environment where important topics like feminism can be openly discussed and progress can be made.
Embracing Change
Kapoor and Purohit’s insights underscore the need for continued efforts towards achieving gender parity in the Indian media industry. By challenging societal norms and promoting diversity, the industry can create an inclusive environment where everyone has an equal opportunity to succeed.
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