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THIS Morning’s Alison Hammond was forced to apologise after a guest swore live on air today.
Alison, 49, quickly stepped in when showbiz expert Andrew made the blunder while chatting via video link from Los Angeles.
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He’d been explaining the controversy surrounding Beyonce’s latest album Cowboy Carter, which had been printed on vinyl and CD without five tracks featured on the digital version.
The correspondent had begun: “Alright guys, the beehive is buzzing and they’re buzzing big time!”
But he soon hilariously added, “They got their vinyl and not all the tracks were on their vinyl, so they’re a little bit p***ed off about that.
“Basically, what happened was on the streaming you get all of the tracks and when you pre-order the vinyl it was mixing five.”
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Dermot O’Leary immeditely clocked the gaffe and fell face-first into his hand in second-hand embarrassment.
Alison quickly chimed in: “We can’t miss an apology for Andrew’s very colourful language, so we do apologise for that.
“It’s morning television, passions are high and obviously Beyonce is missing vinyl tracks, what is going on? Not happy about it.”
Dermot joked: “That was the greatest apology I’ve ever heard.”
Cowboy Carter’s CD and £34.99 vinyl pre-orders began arriving on Friday, prompting discontent among fans online.
Beyonce’s devotees pointed out that five tracks from the digital release — Flamenco, Oh Louisiana, The Linda Martell Show, Spaghetti, and Ya Ya — were missing from both the vinyl and CD, except for Flamenco on the latter.
Variety has since reported that customers who lodged complaints with retailers have received an automated reply citing a higher-than-usual volume of emails and a promise to address their concerns within three to four days.
Beyonce may not be too worried about the furore, as she’s set to bank a whopping £30m from her country record after it became Spotify’s most streamed record of the year – in one day.
The 27-track offering, which features collabs with country icons Dolly Parton and Willie Nelson, along with heavyweights Miley Cyrus and Post Malone, has been met with rave reviews.
As well as rejuvenating country music, Queen Bey has shrewdly tapped into the $3billion-a-year genre, which has seen a steady growth in fans and artists.
In 2020, country music made up 14.7 per cent of the market share for total music sales and streams in the US, a testament to its enduring popularity.
A music industry source said: “Beyonce has cleverly tapped into a hugely lucrative area which is often ignored by artists from other genres.
“She’s bulldozed the door down and reworked the style and sound perfectly.
“It’s estimated that her eighth album is going to be one of her most commercially successful to date, invigorating not only her existing fans, but those loyal to the country genre as well.
“It’s a genius move, which she has pulled off with aplomb and intelligence by really doing her homework and justice to the genre.”
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